Carmex has recruited singer / actress Zendaya as the new spokesperson for Carmex Moisture Plus.

The lip balm brand was recently relaunched in new, stylish packaging – with its new fashion-inspired labels.

“We are thrilled to partner with Zendaya,” said Paul Woelbing, president of Carma Laboratories, Inc., the maker of Carmex products. “She is one of the most popular young stars in music and television, and she has quickly become a style icon in her own right. She embodies the fashionable, fun user that we had in mind when we created our stylish Carmex Moisture Plus lip balm line.”

Zendaya’s self-titled album launched last fall, and features the hit single “Replay.”

Carmex isn’t the only lip balm line to turn to new packaging to reinvent itself – check out Nivea’s stylish custom designed labels.